Search Engine Marketing Company’s Business Challenge
This high-growth Search Engine Marketing Company needed help adapting to growth, process and profitability challenges. It had grown at a compounded rated of 250% per year, while redefining and reinventing its service offering. The company turned to TSI and Digital Marketing Services for assistance in facilitating its strategic direction while creating an efficient, scalable and sustainable infrastructure, and a consistent profit model.
TSI’s Role
TSI worked with the Executive Team to collaboratively define its vision, “to be” processes, supporting organization structure, and technology infrastructure. TSI helped to implement process, organization and significant technology change including the design and implementation of a management dashboard to track financial, innovation and quality results throughout the organization.
Results
This project resulted in the implementation of highly-efficient processes and the development of a scalable, sustainable organization structure, business processes and technology infrastructure. This organization was able to continue on its remarkable growth pace as a result of this project.
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