7 Questions to Keep your Organization Relevant
Graduation is in the air – hopefully you can feel it too. I’m guessing if we try really hard, we can remember all the way back to when we graduated. Like you, I was filled with excitement and had so many questions after I graduated, ranging from what my first projects would entail to how soon I might be able to be promoted. While everything was new, naturally, all of us were filled beyond capacity with questions about nearly every aspect of that first “real” job.
However, sadly, over time, for many of us, this natural curiosity dissipates. In fact, within many organizations we are encouraged to “shut up and do our job” versus slowing activity down to ask clarifying questions. This is unfortunate since that exact sense of wonder is exactly what so many organizations need to innovate, reinvent, remain relevant to customer and employees, and just stay ahead of the competition.
Over years of consulting and being involved in a number of diverse industries, I believe one of the best tools we have as business leaders, organizational change leaders and business analysts is the asking a well-crafted question (and of course carefully listening to the response). Based on the response given, or the response you do NOT get, both verbally and non-verbally, this well-crafted question is one of the most valuable tools you have at your disposal, and should be used on a daily basis.
At TSI, we’ve crafted a handful of questions that we use both internally and with our clients. While some of these may seem basic, these questions have yielded insightful, poignant responses time and time again. And based on this information, we’ve made remarkable progress in refining our clients’ strategic direction and even more so, in implementing key changes that make a difference for these organizations.
Here are 7 questions that we use with regularity. Some of these are intended for discussion with small groups and others are more appropriate for individuals. Regardless of the audience, feel free to leverage these for your own transformation needs and ask these questions with regularity, ranging from daily to monthly:
- What specific organizational goals related to growth, quality, customer service, efficiency and profitability do you have that shape the context of how the organization, or parts of it, should improve?
- What specific targets or metrics do you have for each of these goals?
- What is your personal “brand” and what evidence do you provide that makes your brand apparent to those around you? How is this brand working for you?
- What threats exist that you must address to be competitive and grow in the manner you are expecting?
- What area in your organization operates in largely the same way as it has for the past 5 years or more? Does that hold it or other areas back?
- What do your customers say your organization’s key overall strengths are? Relative to any differences in price, how “bullet proof” are your key customer relationships? How differentiated is your product or offering? How about your business model overall?
- What is going well at your organization that you can possibly replicate in other areas?
On a different level, another tool that organizations find useful when they need to take a step back and see the forest through the trees is the Business Model Canvas. The Business Model Canvas was proposed by Alexander Osterwalder based on his book: Business Model Ontology. Here is a link where you can create one for your organization.
This way of thinking, leveraging well thought out questions, has served TSI well over the years. Hopefully these questions will elicit valuable responses for you as well. Feel free to send us your favorite to: tsi@transforming.com or post a comment.
